Biography

Summary

It all started on a hospital bed with a laptop and a dream.


In 2012, while in complete isolation and having a life-changing Bone Marrow Transplant with a 50/50 chance of survival, I decided to chase my dream and launch my first eCommerce store.


Fast forward to today, I am the Founder & CEO of Raven & Macaw with a fast-growing team of 15 full-time employees. From OWL Optical Management Software (SaaS) to Digital Marketing & Web services, Raven & Macaw is a fully integrated digital solution exclusively for the Optical Industry.


I have been privileged to be elected as Manchester Youth Councilor (2016-18), Deputy Member of UK youth parliament (2017-18) and Member of the Greater Manchester Youth Combined Authority (2017-18); representing over 45,000 young people in Manchester on a local, regional and national level. During my tenure, I have worked on various local and national campaigns such as Youth Homelessness (Partispace EU), Curriculum4Life, CommonUnity, RadEqual, Don’t Hate, Educate and Portrait Youth.

I am a member of the World Economic Forum’s, Global Shapers Community; an initiative developed and led by young people who are exceptional in their potential, their achievements and their ability to drive global change.

I have been a keynote speaker & panellist at several events such as the University of Manchester Black History Month Conference, The MCC Growth and Strategic Development Conference and the Manchester Annual Youth Buzz Awards.

Featured/Seen in British Fashion Council, British Vogue, 10 Magazine & GQ after a successful Youth Fashion & Identity campaign in collaboration with MMU & MYC.

Skills

Content Strategy  Writing     Keynote Speaking  Branding  Management
Social Media    Social Change    Web Development    Digital Marketing

Work Experience

2018-

Co-Founder & CEO,  Raven & Macaw 

2020-

Marketing Director,  Sloane & Co. Eyewear

2021-

Global Shaper, WEF Global Shapers Community 

2021-

Co-Host & Author, The Unshackled Blog & Podcast 

2016-2019

Elected Manchester Youth Councillor & DMYP, British Youth Council 

2018-2019

Elected Board Member, Greater Manchester Youth Combined Authority

Education

2024

Nexford University, Washington DC, US 

Bachelor of Business Administration - BBA Business Analytics (online)

2018

Loreto College, Manchester, UK

A Level, Business, Media and Government & Politics. 

2016

Leo Kelly Hospital School, Manchester, UK

7 GCSEs (Physics, Chemistry, Biology, Maths, English, Media, Computer Science, Entrepreneurship & Art) A*-C. 

Interests

Technology, Polo, Reading, Spectacles, Personal growth, Cycling, Football & Entrepreneurship