Business communication to the targeted audience is the most effective way to capture the audience's attention. Communication with your potential audience and existing customers can be done through various channels. Cold email is the most challenging communication method between businesses and the prospective audience.
You have no existing relationship with the audience and the possibility of nonverbal feedback for two reasons. Based on the complexity of the communication method, a great deal of cold email fails. To successfully break free from falling through cold emailing, you need to understand how to craft a cold email that gets a response from the audience.
An important thing to note is that every email sent out competes with hundreds of other emails in the receiver's inbox. You might then wonder if it is a suitable investment to put your time on and if cold emailing is effective? Aside from that, another crucial question you might be asking yourself is, can you easily compete with other businesses using mass email services?
The good news is that cold emailing still works, and this write-up will shed light on how to walk through the path of cold emailing and become an expert at it. We will discuss some cold email tips and how businesses can explore the benefits it offers.
Why Cold Email Still Works
The truth is that cold emailing still definitely works, but it can only be very effective depending on how your email is structured and the value of the message. The content of the email plays a huge role in how your effort would be viewed or how the results would turn out to be—besides, the campaign strategy, the intent, and the clarity of the message all tie together.
Cold emailing works for a lot of organizations. If this practice does not work, it wouldn't be listed among the business processes. Additionally, it is an excellent strategy that can be used to upscale your product and services. As a business, many considerations should be observed whenever you are sending cold emails.
Cold emails don't often convert very well, although it is a viable strategy to get your business in people's faces. It is primarily easy for prospects to put off, delete or move an email from someone they do not know to the trash. After all, you can think of cold emails as a digital alternative to cold calling.
Based on a recent survey performed by Reuter, results show that "despite the increasing growth of instant messaging platforms, social media and texting, the poll conducted showed that the topmost communication tool at work is an email which would continually grow over years to come."
Email would still be one of the most utilized tools in the workplace and access to most online services. By the end of 2023, emails sent would grow over a billion each year. With that said, to make the most out of your business practice and send effective cold emails to potential audiences, there are some essential tips to follow.
How To Make Most Out Of Your Cold Emailing Activities
Indeed, email has come to stay; this essentially means that cold emailing activities would remain as one of the methods for effective outreach. With that in mind, are you doing the right thing and maximizing your cold email return on investment? Click through from your cold emails; replies from the right person can easily change things. Also, is your cold emailing efforts converting, and are you working to improve the conversion rate? The following section will highlight everything you should know about cold emailing as a business.
What Is A Cold Email?
The big question you need to answer is, what is cold emailing itself? Is it a spamming method? How does it work?
Summarily, cold emailing is a message sent to a contact who does not have any prior relationship with you. Simply put, it is an email sent to someone who isn't on your contact list with the hope of getting a reply. When writing a cold email, you aim to impress the reader and get a response or an action specified in the email content.
Here are some examples of cold emails you might send out; they include;
Email to network with someone in your industry.
Email to a manager, CEO, or head of the department of a business you haven't met before for the purpose of a sales meeting
An email to a potential investor for a possible business relationship.
An email to a targeted individual that might be interested in your product or services.
What makes a cold email is that there isn't a pre-existing connection, a relationship of connecting individuals between you and the email recipient. There are challenges you need to call through to maximize the opportunity of your cold email. Based on this understanding, how would you write cold emails that work and not end up in the spam folder?
About Cold Email Marketing
Cold email marketing would be considered a method of connecting with potential buyers of your product and services rather than cold calling them. The motive is the same but much easier to scale through the obstacle of being intrusive to the call receiver. The prospective receiver of cold emails is often more receptive to a cold email than a repeated cold call.
Like advertising on other platforms, cold email marketing is also a way to acquaint prospective buyers with your product and service. It is a way to persuade, inform and educate them about your business activities with the sole aim for them to respond and buy. Compared with other forms of advertisement, cold emailing is affordable and directed to the targeted audience precisely.
To achieve enormous success with your cold email effort, you should include some strategy into your email practices. To write a cold email that gets a response, your email content should be relevant, personalized, meaningful, and resonate with the audience. There must also be a specified call to action, for example, Call Me, Visit My Website, Buy Now, and so on.
Aside from the email content, which is quite essential, some other factors can influence the response you get from the receiver. These technical performance factors include your reputation as a sender, email deliverability, time of email list accuracy, and A/B testing.
Indeed, the primary goal of cold email marketing is to get a response or get the reader to act. However, you should be aware that some readers would not respond or take action, but you have created an impression of your business with such readers.
Typically, there are different types of cold email marketing activities.
Sales email: This email aims to upsell the reader, which is often sent out as bulk emails mostly. This category of cold email examples for sales works for businesses struggling with sales or customer conversion.
Public relation email: here, the goal of the email is to pass information out about an incident or change the narrative of a potential notion.
Brand engagement: Businesses aim to build a perception in the mind of the readers, to be known for a cause, and distinguish themselves from their competitors.
Networking and influencing within the industry: This email category is designed to build industry reputability and seek collaboration and partnership.
Furthermore, with these categories of cold emails specified above, no two emails are precisely for the same purpose. If you are testing your cold email marketing effort as a business, you would want to ensure you derive the best results.
What Are Some Effective Cold Email Strategies?
Your business's potential success from cold email would be tied to the strategy you have implemented and how well you understand your targeted audience. However, the main aim of most bulk emails is to convince and inform the audience about the business.
People would only want to engage, respond and buy products or services that only help them. Cold email marketers often miss out on this crucial point, which makes them wonder and ask, does cold emailing work?
The fundamental cold email strategy you should implement in any email is to portray the benefits your potential audience would gain from you. For instance, you might be the best producer of pastries in your country, but does what you offer to stand out from your competitors? Would the consumers be satisfied with your pastry? Do you deliver in time? Would the product satisfy the consumers?
These key considerations should be explored when crafting a cold email to any receiver.
Aside from the above-listed strategy, here are some other options that would help you achieve the best cold emails for sales and position you ahead of other cold email marketers.
1. Offer value: When you introduce your product and services to a prospective audience you have no previous connection, you should keep it short and straightforward. Rather than bugging them with the benefits, features, and how great your product or service is, keep the email short and lace the content with helpful information. Your first connection email should share a little expertise, resources that cost you nothing are still valuable for the receiver.
2. Speak to the reader's emotions: A sense of humor and lightheartedness often works whenever you write a cold email. You should keep the tone-less formal when you are offering a product or service that relates to fun and uplifting purposes. A casual tone often generates emotion and triggers responses from the recipients. To effectively write cold emails that work, you need to be specific, natural, and conversational with the reader's emotions.
3. Offer do not ask: Highly placed individuals, corporate officers, and business-minded people are often furious when you ask for their time, money, or resources. The primary reason is that their time and resources are dedicated to what they believe is profitable to them and not a random stranger. Instead, to gain their attention and win a response, you should offer to solve a problem they are facing.
For instance, an email crafted to help CEOs reduce the number of hours they spend budgeting and monitoring the business account would perform much better because it would save them time.
The Best Practices Of Cold Emailing
Some practices have been proven effective over time to craft the best cold emails. These practices would help you get a response or a trigger action performed by the recipient of your cold email. Here are some of the rules;
1. Take Note Of Your Subject Lines
To have your email delivered to the recipient's inbox, you must craft a good subject line which is also a factor to help the receiver decide whether to open it. It is the first impression your email would give to the reader. Your subject line must be strategic and specific while also summarizing the content of your email.
For example, if you are the recipient of these two email subject lines, which would you open;
Email 1: Product Demonstration
Email 2: Hey, You are invited
2. Straight To The Point
Note that you only have a few seconds to convince your reader. The human attention span continuously decreases over time as technology keeps on evolving. Keep the email body short and straightforward to capture your reader's mind. The three parts your cold email body should entail are
The introduction- A summary of who you are
The purpose of the email: Go straight to the point of the email.
Salutation: Thank the reader for taking time out of their busy schedule to read your mail.
For example, here is a sample of cold email templates;
Good day to you.
I am Ben from AZX. I went through your LinkedIn page, and I observed that you are looking for ways to cut down on your sitting hours.
I guarantee you will be happy to know that our experts at AZX can help you achieve this goal.
I would love to offer you 15 mins free consultation of our solutions and explore predefined ways you can reduce your sitting hours. Will next Monday be a great time to connect with you?
Thanks and regards.
The power of cold emails cannot be overemphasized, and for you to get a good return on investment in your email efforts, you need to implement all necessary strategies. A cold email that gets a response embodies personalization, effective follow-up methods, and sending the email at the right time.